Privacy Policy

This privacy policy was last updated on February 25, 2025.

Respect for your privacy is of the utmost importance to Generation Fertility Inc., operating as Generation Fertility, Generation Fertility Toronto West, and Generation Fertility Waterloo (“Generation Fertility”).

This privacy policy describes how personal information is collected, used, disclosed, and processed in connection with use of Generation Fertility’s website. For the purposes of this Privacy Policy, when we refer to “we”, “us” or “our”, we mean Generation Fertility.

This Privacy Policy is to be read with the website ‘Terms & Conditions’.

Personal Information

Personal information is any information that can be used to distinguish, identify or contact a specific individual.  This information can include an individual’s opinions or beliefs, as well as facts about, or related to, the individual.  Business contact information and certain publicly available information, such as names, addresses and telephone numbers as published in telephone directories, are not considered personal information.

Privacy Practices

The type of personal information we collect will depend on your relationship with Generation Fertility and the nature of the services or information you request from us. If you become a patient of Generation Fertility, additional personal information may be collected from you, which will be governed by a separate patient privacy policy.

As most websites do, we use automatic data collection technologies to track usage patterns on our website. This includes recording the internet service provider, IP address, date and time of visit, pages visited, any documents downloaded, searches performed, and any referring URLs for each visit to our website. We use this information to optimize our website service.

We may collect other information that you choose to provide to us, or that we collect with your consent or as permitted or required by law.

We use personal information to provide our services and operate our business, including the provision of this website.

For your convenience, we may offer links to third-party sites (“Linked Sites”). However, Generation Fertility is not responsible for, nor do we accept any liability for, the personal information collection, use, and disclosure practices and privacy practices of these Linked Sites and their related entities. You should consult the privacy policies of these other entities prior to providing any personal information on their websites.

Anyone from whom we collect information can expect that it will be carefully protected and that any use of this information is subject to any required consent being received. We have implemented reasonable physical, technological and administrative security measures designed to protect the personal information in our control against loss or theft, as well as unauthorized access, disclosure, copying, use or modification. Please note, however, that while we believe our security measures are appropriate, no security measures can guarantee absolute security of information.

Safeguards are in place to ensure that the information is not accessed, disclosed or shared more widely than is necessary to achieve the purpose for which it was gathered.  We also take measures to ensure the integrity of this information is maintained and to prevent it being lost or destroyed.

You can generally visit the Generation Fertility website without providing any personal information. You have the option to request an appointment or to contact Generation Fertility using a contact form on the Generation Fertility website. In doing so and providing your personal information, you consent to Generation Fertility using the personal information you provided for the purposes of contacting you. Please note, however, given that electronically submitted data is not 100 per cent secure, we make no warranties as to the security of any such personal information that you submit, which you do at your own risk.

Privacy Officer

Generation Fertility’s Privacy Officer is responsible for managing Generation Fertility’s privacy program.

If you have any questions about this Privacy Policy, or about Generation Fertility’s privacy practices, please contact :

Generation Fertility Privacy Officer - Vaughan & Newmarket
955 Major MacKenzie Drive West, Suite 400
Maple, ON L6A 4P9
[email protected]

Generation Fertility Privacy Officer – Toronto West
56 Aberfoyle Crescent, Suite 300
Toronto, ON M8X 2W4
[email protected]

Generation Fertility Privacy Officer – Waterloo
435 The Boardwalk, Suite 508
Waterloo, ON N2T 0C2
[email protected]